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GameStop is wading into the world of NFTs and cryptocurrency.
Photo Illustration by Thiago Prudencio/Getty Images
GameStop confirmed Thursday that it plans to , saying it’s partnered with blockchain startup Immutable X to develop the project. The NFT marketplace is expected to launch later this year, GameStop in a release.
An , is a blockchain-based technology used to determine ownership of unique digital or physical items such as art, music or even a tweet. NFTs began popping up everywhere in 2021, from the to to , and have grown increasingly popular in the realm of art and 크리에이티브 연구소 collectibles, with some NFTs going for or even of dollars.
GameStop and Immutable also plan to launch an up to $100 million fund that’ll award grants to people making NFTs for the new marketplace. The fund will use Immutable’s cryptocurrency, IMX. GameStop said people from “gaming studios, web 3.0 and metaverse gaming developers, and elsewhere,” can request to be creators in the company’s NFT marketplace.
Some video game companies have started looking into integrating NFTs into games. Ubisoft in December introduced to the squad shooter Ghost Recon Breakpoint. But of new methods of , and there are surrounding the technology.