The concept of getting a list of emails to promote your product is an effective one. But it is normally very difficult to do this without getting into spam problems. However e mail marketing is a superb way of getting new prospects and those that wish to check out a product. So if they like it and want more, why not just add them to your list and e-mail them?
But those that come to your website and really choose in to your e-mail list want something for that. Not only have they got to be invited to be on an electronic mail list, but they have to have requested it at that. So you might do this with an e mail but not with an advertisement.
You have two choices. Either you just put in an e-mail address and then emails exit to that address or you could have a form on your site and other people should fill out that form to get added to your list. However either way you will have people coming into their name and email address to get on your electronic mail list.
So in your electronic mail promoting system you’ve a checkbox. If they ticked that box they’ve been added to your email newsletter list. And the check box has an address so that you can ship your emails from. You may’t ship from an address that’s part of your website.
So e-mail marketing is a good way of getting individuals to know you and to see you as the expert you’re and to get them to click in your site for that product. And as soon as they get to your site there are some things you can do to make people feel welcome.
The first thing you do is attempt to reassure them. Show them that you value their time. Tell them that you simply admire them signing up on your system. Inform them that they are vital to you.
Once they’ve ticked that box which means you are not spamming them. It is an email address they’ve given you voluntarily, it’s not something they have been stuck with from an email campaign that they didn’t want to decide out of. And then they know that it’s safe to go to your site and make a purchase order, as they have been tickled pink. So your website has gone to a safe haven.
So I’d say the very best way to make certain that they decide in is to give them a thank you email and then a thank you newsletter after they’ve tickled pink. Then maybe a survey.
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